How to Look More Professional as a Sole Trader
When you're running your business alone, every detail counts. Whether you're a plumber, a graphic designer, a dog groomer or a self-employed consultant, the impression you give to potential clients matters just as much as the quality of your work. One of the simplest but most overlooked ways to look more professional is to think carefully about how customers contact you—especially by phone.
Many sole traders use a mobile number as their main business contact. It’s convenient, of course—but a mobile number can also give the impression that your operation is informal or temporary. If a potential customer is comparing you with another business that uses a local landline number, they might assume the landline-based business is more established or trustworthy, even if that's not the case.
Why a Virtual Landline Number Makes a Difference
A virtual landline number offers the best of both worlds: the professional look of a landline with the flexibility of a mobile. These are cloud-based numbers that aren’t tied to a physical phone line or address. You can choose a number with your local area code—like 0203 for London, 0161 for Manchester, or 0121 for Birmingham—even if you don’t have a traditional office in that area. Calls to your virtual number are simply forwarded to your mobile or wherever you choose.
For small businesses, especially those operating on the go, this can make a big difference in customer perception. A local number reassures potential clients that you’re nearby and easy to reach. It also helps separate your work and personal life: you don’t have to give out your mobile number or answer business calls outside your preferred hours.
More Than Just a Number: Smart Features That Build Trust
Modern virtual landline services come with powerful features that can help you appear more professional and avoid missed opportunities.
One of the most useful is intelligent call routing. For example, you can set your calls to ring multiple devices at once—your mobile, a colleague’s phone, or even a landline at home—so you never miss a customer call just because you're on a job or in a poor signal area. You can also configure your number to follow time-based rules, like routing calls to voicemail after 6pm or redirecting to someone else on your team during holidays.
If you occasionally work with subcontractors or a partner, you can even set up what's known as a hunt group, where incoming calls are passed from one person to another until someone answers. This avoids the dreaded “voicemail wall” that puts off so many potential customers.
Speaking of voicemail, don’t underestimate the importance of having a professional message. A friendly, clearly recorded voicemail greeting can reinforce that you’re a real business—not just a side hustle. Many virtual landline systems let you receive voicemail messages as audio files or text transcriptions by email, so you can follow up quickly and never lose track of a missed call.
Real-World Results
Take Sarah, for example—a freelance graphic designer based in Leeds. For years she used her mobile number for everything, but noticed that many prospective clients were reluctant to leave voicemails or follow up after a missed call. After switching to a virtual landline with an 0113 number and setting it to ring both her mobile and her tablet simultaneously, she saw a 38% increase in call volume within three months. Two of her new clients specifically mentioned they were reassured by the “proper business number”. For a service that costs her under £10 a month, the return on investment was enormous.
Simple to Set Up
Getting started with a virtual landline is quick and easy. Most providers allow you to pick your number and set up call routing online in just a few minutes. There’s no need for new equipment, and you can keep using your existing mobile. If you decide to move or change direction later on, you can usually take the number with you—just like a mobile number.
Some providers even offer a free trial or a low-cost first month, so you can try it out with no long-term commitment. Once your number is active, don’t forget to update your website, Google Business profile, business cards, social media pages and anywhere else your contact details appear.
Final Thoughts
Looking professional as a sole trader doesn’t require a huge budget or a flashy office. Sometimes, small improvements—like using a local virtual landline number—can have a big impact on how you’re perceived. They show that you’re serious, reliable, and ready for business.
If you're ready to give your business the edge it deserves, consider setting up a virtual landline today. It’s a small step that can make a big difference in winning trust and landing more clients.